After reading a consumer reports article regarding laundry soap, I decided to stop buying the "cheap brand." I would always look longlingly at the Tide every time I went to the store and discovered, in Consumer Reports' data, that Tide Coldwater formula would only cost me 6 cents more per load to use. I decided this was an acceptable "splurge," particularly since I do 99% of my laundry in cold water.
Sadly, it ended up costing me $4.00 a load when Nathaniel decided to pour the ENTIRE bottle of Tide detergent into the laundry machine after I'd only gotten to use it about three times. It's just so unjust.